This is a look at the BTS Logo and the history behind this popular boy band.With such a massive global following, BTS has never failed to attract attention with each rebrand. According to a press release by BigHit Entertainment, their most recent BTS logo from 2017 was designed by a top design agency in Korea. The process of developing this new visual identity was quite rigorous, taking almost a year. It involved the collaboration of the band’s members, their management staff, as well as focus group interviews.
BTS is a seven-member Korean pop group that made its debut in the summer of 2013. Under the management of BigHit Entertainment, BTS has become a global phenomenon, smashing multiple streaming records, and is currently recognized as the most popular band on the planet.
With 14 albums in just six years, the band continues to enthrall fans across the world with their unique style of music. According to a report by Insider Magazine, the group currently ranks as the second most consumed genre artist (behind Billie Eilish).
BTS unveiled their last logo in the summer of 2017. This new emblem brought with it a new perspective or interpretation to their name. Apparently, BTS now stood for “Beyond The Scene.” This was a gesture of acknowledgment to their large fan base, commonly known as ARMY members. The official explanation also stated that the logo had a mission: “Protecting Youths from Prejudice” and encouraging young people to go after their dreams and not settle for less.
The first BTS logo featured a black bulletproof vest with the capital letters “BTS” in white or silver. The theme behind this emblem was “firepower,” as the design detail attempts to communicate. The acronym BTS, being short for “Bangtan Sonyeondan” in Korean, is best translated as “Bulletproof Boy Scouts.” For this reason, the whole concept of the bulletproof vest seemed to be a good visual fit for their name.
